BAT Vietnam - Corporate culture

BAT is a company where exceptional people come together to deliver extraordinary performance. Our purpose is to create A Better Tomorrow – Building a Smokeless World.

Our values show us the way to bring our purpose to life.

They are crafted in celebration of who we are today and in recognition of who we will become – pioneers of change in a world that never stands still. They enable us to honor the talent within (people) and inspire our growth going forward (performance).

We are BAT. Our values

Truly inclusive

We embrace diversity and celebrate our differences

We are curious and safeguard the right to say what you think

We debate constructively yet progress together

Do the right thing

We act with integrity to achieve results

We care about our impact on society and our planet

We are thoughtful in our decision making

Love our consumer

We understand the consumer better than anyone

We are obsessed with innovation and our brands

We have the courage to test, fail fast, and learn to improve

Passion to win

We equally value "How" and "What", and go the extra mile for success

We prioritise effectively and act like owners of the business

We own our purpose with determination and resilience

Empowered through trust

We start with trust and believe in each other

We ensure decisions are made at the right level

We understand that empowerment comes with accountability

Stronger together

We pull together as one team, through good and bad

We collaborate beyond borders and functions

We help each other grow and succeed

Our future is already in motion, our values will guide us on our path towards A Better Tomorrow.

BAT Vietnam - Corporate culture

Corporate culture

We are BAT. Our values

Truly inclusive

Do the right thing

Love our consumer

Passion to win

Empowered through trust

Stronger together

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