Marketing is one of the most exciting departments of BAT Vietnam. It is the driving function with a steering influence on all other functions within the organisation.
Very few FMCG multinational companies in Vietnam allow Marketing specialists to experience both in planning and execution of a diverse brand portfolio. At BAT Vietnam, you are given that challenge. From brand, research, to business development, and trade, each individual is tested against the most demanding and exciting benchmarks in the marketing world of FMCG.
Brand is the essence of Marketing at BAT Vietnam. Involving in product development is a critical part of Marketing and it is what makes the work in Brand exciting and unique. Unlike other products, communicating a tobacco brand requires a very innovative and out-of-the-box approach in order to stay fresh in the consumers’ mind, yet strictly comply with the local laws and the global responsible marketing principles.
Trade is the forefront of Marketing as it acts as the gateway to the consumers. We work with one of the most complex distribution systems in the FMCG world in Vietnam. With the market share of 30% in a dynamic retail environment such as Vietnam, the work in trade represents exciting challenges for those who want to master their skills and knowledge in trade.
Strategic Planning & Insights (SP&I) serves as the foundation of all of our innovations. We value our consumers and are committed to “satisfying the consumers’ moments”. The work in SP&I is very engaging, challenging but also extremely rewarding. We have to keep updated with cross category trends, related to price positioning, packaging or overall brand movements across other markets. SP&I is the key to understand the tastes, the preference, the habits of our valued consumers so that we can offer the best products in the market at the right time, right place, and in the right quantity.
Business Development at BAT Vietnam holds a critical role in bringing to live brand strategy and transform it to the trade team. It is where the knowledge of trade and brand comes together. That is why a successful performer in BD is required to have a wide range of understanding of trade, field operations, brand, communications, and of the retail landscape and operation in Vietnam.
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