Corporate culture

BAT in Vietnam is a dynamic and creative team. We respect Vietnamese talents and invest for our employees to explore and develop their capabilities.

Our corporate culture is based on 4 principles which provide certainty about what we stand for and a compass to guide our behavior.

Enterprising spirit
Enterprising Spirit
We value enterprise from all our employees across the world, giving us a great breadth of ideas and viewpoints to enhance the way we do business. We have the confidence to passionately pursue growth and new opportunities while accepting the considered entrepreneurial risk that comes with it. We are bold and strive to overcome challenges. This is the cornerstone of our success.
Freedom through responsibility
Freedom through Responsibility
We give our people the freedom to operate in their local environment, providing them with the benefits of our scale but the ability to succeed locally. We always strive to do the right thing, exercising our responsibility to society and other stakeholders. We use our freedom to take decisions and act in the best interest of consumers.
Open minded
Open Minded
Our corporate culture is a great strength of the business and one of the reasons we have been and will continue to be successful. We are forward-looking and anticipate consumer needs, winning with innovative, high-quality products. We listen to and genuinely consider other perspectives and changing social expectations. We are open to new ways of doing things.
Strength from diversity
Strength from Diversity
Our management population comprises people from approximately 140 nations, giving us unique insights into local markets and enhancing our ability to compete across the world. We respect and celebrate each other’s differences and enjoy working together. We harness diversity – of our people, cultures, viewpoints, brands, markets and ideas – to strengthen our business. We value what makes each of us unique.

Corporate Culture

BAT in Vietnam is a dynamic and creative team. We respect Vietnamese talents and invest in our employees to explore and develop their capabilities. Our corporate culture is based on 4 principles which provide certainty about what we stand for and a compass to guide our behavior.

About us
About us
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