Vision and strategy

Delivering today, investing in tomorrow.

A power of people and brands, inventions that help create a difference for products in about 200 markets, a dynamic and responsible supply chain, and science-based research & development have driven our revenue growth and helped us deliver a great value to our shareholders in the short and long term.

Our target

Our target is to bring the best experience to our consumers. We always aim to reach the leading position in the tobacco industry, not only in terms of quantity and value but also in terms of quality. To become the tobacco industry’s leader, we have to continue proving ourselves as a responsible tobacco company with talented employees, powerful brands, highly complies with the local law and contributes to the community where we are operating. We have set our 5 key strategic pillars which are believed will help us achieve the above targets.

OUR MISSION

Becoming the No.1 international tobacco company in Vietnam in 2020.

GROWTH

Developing brands, innovations and new products to meet consumers' evolving needs.

PRODUCTIVITY

Effectively deploying resources to increase profits and generate funds for investment.

WINNING ORGANIZATION

Ensuring we have great people, great teams and a great place to work.

SENSIBLE REGULATIONS

Ensuring to support and comply with the local regulation

ANTI ILLICIT TRADE

Ensuring to cooperate with the government and other organizations for preventing tobacco smuggling.

Corporate Culture

BAT in Vietnam is a dynamic and creative team. We respect Vietnamese talents and invest in our employees to explore and develop their capabilities. Our corporate culture is based on 4 principles which provide certainty about what we stand for and a compass to guide our behavior.

About us
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