Vision and strategy

Delivering today, investing in tomorrow.

A power of people and brands, inventions that help create a difference for products in about 180 markets, a dynamic and responsible supply chain, and science-based research & development have driven our revenue growth and helped us deliver a great value to our shareholders in the short and long term.

Our target

Our target is to bring the best experience to our consumers. We always aim to reach the leading position in the industry, not only in terms of quantity and value but also in terms of quality. In order to become the industry’s leader, we have to continue proving ourselves as a responsible tobacco company with talented employees, powerful brands, highly complies with the local law and contributes to the community where we are operating. We have set our 4 key strategic pillars which are believed will help us achieve the above targets.


Understanding and delivering enjoyable consumer moments


Effectively deploy resources to increase profits and generate funds

Winning organization

Great people, great teams, great place to work


Ensure a sustainable business that meets stakeholders’ expectations